I realise my verbal explanation isn't perfect but I hope it gets the point across!
Here is the script I was reading:
Salutations sweet subscribers!
Your word with which I recommend you use when you want this week is… Alliteration
It’s a noun, always associated with words featuring first letters linked loosely in sequence in a sentence.
For example every excruciatingly written word I’m reading out in this video, should vividly show how gorgeously gathered words can sound. So alliteration actually adds an allure to your advantage.
Enjoy each and every word in your week.